At Klappenberger & Son, we wanted to go beyond guesswork and Pinterest boards to get real answers about what homeowners and contractors are actually choosing when it comes to paint. So, we reached out to over 100 Sherwin-Williams and Benjamin Moore paint stores across the country and asked one simple question: “What are the most popular paint colors in your area right now?”
The responses gave us an incredibly clear—and regionally specific—picture of what’s trending. From bright and breezy coastal tones in Florida to moody mountain hues in Colorado, the results reveal not only the 2025 paint color trends, but also how preferences shift by climate, geography, and even local culture.
This guide breaks down the most popular paint colors by zip code, highlighting both interior paint color trends for 2025 and exterior house color trends by region. Whether you’re a homeowner looking to increase your curb appeal, a real estate agent staging homes to sell, or a painting contractor wanting to stay ahead of customer demand, this report offers valuable insight into the best paint colors for your state or city.
From timeless whites and earthy neutrals to bold accent walls and deep blues, discover what’s hot, what’s fading, and how to make smart, stylish choices for your space in 2025.
1. East Coast (Mid-Atlantic & Northeast)
Whether you live on the beach or want that coastal feel, these are the most popular colors at Benjamin Moore and Sherwin-Williams stores.
Here are the 2025 paint color trends for those who want that East Coast beachy feel. Paint stores were contacted from the Jersey Shore to Miami, FL.
Trending Off-Whites for Beachy East Coast Colors:
2. California
In Southern California, there’s a noticeable shift toward richer, more dramatic hues. Tarrytown Green and Hale Navy are two of the most frequently mentioned shades in the lineup of 2025 paint color trends—and for good reason. These deeper tones add depth and sophistication, perfectly complementing the region’s modern, coastal, and Spanish-influenced interiors.
Southern California homes often blend indoor-outdoor living with clean, contemporary design. These darker shades provide striking contrast against lighter woods, white walls, and natural textures, creating an elevated yet relaxed vibe that feels distinctly SoCal.
Most popular whites in California:
Color Combination
Notice how well any of these white go well with Hale Navy.
Sheen Trends
The employees behind the counter who mix the paint are seeing a trend in matte finish paints instead of the satin finish. This is the opposite of most parts of the country.
3. Colorado
Denver, Colorado, is carving out its own path when it comes to interior paint color trends in 2025—distinctly different from its neighboring states. While nationwide favorites like Pale Oak and Gray Owl still make the list, Colorado homeowners are embracing softer, nature-inspired hues like Saybrook Sage, Quiet Moments, and Horizon—colors that weren’t commonly mentioned in nearby states’ Benjamin Moore stores.
This regional preference reflects Denver’s love for earthy, calming interiors that mirror the natural beauty just outside the window. Whether you’re decorating a modern mountain retreat or a cozy city loft, these subtle greens and blues bring a grounded, serene feel to the space.
As for finish, most homeowners are opting for eggshell or matte sheens, which offer a soft, elegant look while still standing up to everyday wear—ideal for Colorado’s laid-back yet refined lifestyle.
4. Utah, Nevada, Arizona
If you’re aiming to capture that warm, welcoming Arizona vibe in your home, you’re in good company. States that border the West Coast—like Arizona, Utah, and Nevada—are surrounded by rich earth tones in nature. Does that influence their interior paint choices? Maybe. What we do know is that many homeowners in these areas are leaning into soft, sun-washed shades that reflect their desert surroundings.
According to a Benjamin Moore employee in the region, Pale Oak is their top pick for interior walls, especially in an eggshell finish. It’s a subtle, warm neutral that complements Arizona’s natural light beautifully. Other popular choices include:
Swiss Coffee
White Dove
Chantilly Lace
Edgecomb Gray
Revere Pewter
AF-100 Pashmina
If you’re looking for something with a little more contrast, Iron Ore by Sherwin-Williams and Swiss Coffee by Dunn-Edwards are a timeless pairing. Together, they offer a clean yet dramatic palette—perfect for homeowners who want that airy, modern desert feel with just the right amount of boldness.
Whether you’re embracing the rugged warmth of the desert or just love the balance of soft neutrals and deep contrast, these 2025 paint color trends are a perfect fit for Arizona-style interiors.
5. The South
After speaking with employees at Sherwin-Williams and Benjamin Moore stores across the Southern states—including South Carolina, Georgia, Tennessee, and the Florida Panhandle—a clear pattern began to emerge.
In urban areas, homeowners are embracing bold, dramatic tones. Colors like Urbane Bronze, Iron Ore, Peppercorn, and Tricorn Black were frequently mentioned as go-to choices for city homes, where darker hues complement sleek, modern interiors and make a confident design statement.
In contrast, rural Southern homes continue to favor a softer, more traditional aesthetic. Light and airy colors like Gray Owl, Accessible Beige, Allabaster, White Dove, Chantilly Lace, and Greek Villa dominate the scene. These subtle tones reflect the warmth, charm, and hospitality that define the Southern lifestyle—creating spaces that feel welcoming, relaxed, and timeless.
When it comes to finishes, eggshell and satin sheens are the most common, offering just the right amount of durability and elegance. For higher-end homes, however, matte finishes are gaining traction, adding a soft, sophisticated look that pairs beautifully with the region’s mix of classic and contemporary design influences.
Notice How Well The Whites Shaded Go With The Dark Shades:
6. Mid Atlantic
In the Mid-Atlantic region, a clear favorite has emerged across the board: Agreeable Gray by Sherwin-Williams. No matter where I called—Annapolis, the Jersey Shore, Virginia Beach, or Northern Virginia—this soft, versatile gray was consistently mentioned as the most popular interior paint color for 2025.
It’s no surprise that Agreeable Gray leads the pack in this region. Mid-Atlantic homes often strike a balance between classic and contemporary design. With its warm undertones and neutral versatility, this color works seamlessly across a wide range of architectural styles—from coastal cottages and colonial revivals to modern suburban builds.
Other frequently cited favorites include White Dove, Swiss Coffee, and Chantilly Lace—clean, timeless whites that suit the refined, understated elegance common in Mid-Atlantic interiors. These shades offer a bright, fresh backdrop that complements both traditional millwork and modern finishes, making them ideal choices for homeowners who want a space that feels both current and comfortable.
The overall vibe in the Mid-Atlantic tends to lean toward balanced, adaptable design—inviting but polished, grounded yet flexible. These popular paint colors reflect that mindset perfectly.
7. Northeast
In the Northeast, timeless elegance continues to lead the way when it comes to 2025 interior paint color trends. Homeowners in this region are gravitating toward classic shades that have remained popular for decades—favoring subtlety, refinement, and versatility over bold statements.
At Benjamin Moore, soft whites like Chantilly Lace, Snowbound, and Swiss Coffee remain top choices. Sherwin-Williams stores across the region reported similar preferences, with Alabaster, Pure White, and Extra White consistently mentioned as bestsellers.
This enduring love for clean, neutral tones reflects the Northeast’s design sensibility: think stately architecture, crisp millwork, and homes that blend traditional structure with light, airy interiors. These shades complement both historical brownstones and modern townhomes alike—creating a calm, cohesive foundation for layered, lived-in spaces.
Interestingly, the deep grays and charcoals that are still popular in the South appear to be fading in the Northeast. In their place, there’s a shift toward more organic and earthy tones—especially muted greens and warm terracottas. Colors like Evergreen Fog, Rockwood Terra Cotta, and Benjamin Moore’s Spanish Red are emerging as favored alternatives for those wanting subtle color without overwhelming contrast.
The vibe across the Northeast is sophisticated but grounded—homes that feel curated and classic, with just enough warmth and color to keep things interesting.
8. Florida
Florida is unlike any other state—with over 8,345 miles of coastline, two time zones, and year-round sunshine, its design preferences are heavily shaped by light, air, and a laid-back coastal lifestyle. Despite its large geographic footprint, paint color trends across the state are surprisingly consistent.
Pure White by Sherwin-Williams is the most commonly used interior paint color, followed closely by Snowbound, Swiss Coffee, and Chantilly Lace. These whites offer a clean, bright backdrop that complements Florida’s natural sunlight, helping interiors feel open, breezy, and cool—even on the hottest days.
When homeowners want a little more personality without overwhelming a space, they often turn to soft, beach-inspired tones like Sea Salt, Rainwashed, and Trade Wind. These muted aquas and greens bring the outdoors in and are perfect for creating that serene, coastal vibe so many Floridians love.
Notably, darker colors like Iron Ore and Tricorn Black, which are wildly popular in cities like Atlanta, tend to fall flat in Florida. The intense sun and bright natural light can make deep tones feel too harsh or heavy, which is likely why they’re rarely chosen here.
Overall, Florida’s paint color trends reflect the state’s identity—light, fresh, airy, and always in harmony with its coastal surroundings.
9. Maine
In Maine, the 2025 paint color trends lean toward calm, classic tones that mirror the region’s natural beauty and coastal charm. According to the paint pros at local Sherwin-Williams and Benjamin Moore stores, off-whites continue to dominate—shades like Chantilly Lace, Swiss Coffee, and White Dove are staples for their ability to keep interiors bright and timeless, even during the long New England winters.
But when Mainers venture beyond the off-white palette, they tend to reach for colors inspired by the nearby sea and sky. Pale blues are making waves in 2025, with hues like Smoke, Silver Gray, and Gossamer Blue frequently cited as popular choices for walls and bedrooms. These cool, airy tones create a tranquil, laid-back feel that pairs perfectly with Maine’s coastal and cottage-style interiors.
For those looking to add depth without overwhelming a space, Hale Navy is a top pick. This rich, dark blue has a neutral elegance that makes it a standout for cabinetry, doors, or full-room applications—it’s bold yet balanced, making it a can’t-miss option in both modern and traditional homes.
As for finishes, eggshell remains the most popular sheen for walls, offering just the right amount of durability and softness. Accent walls, on the other hand, are declining in popularity as more homeowners embrace monochromatic color schemes or subtle tonal layering throughout entire rooms.
The overall vibe in Maine? Clean, coastal, and quietly sophisticated—where paint colors reflect the peacefulness of the landscape and the comfort of home.
Off-White Trending Paint Colors in 2025 by Sherwin Williams:
Off-White Trending Paint Colors in 2025 by Benjiman Moore:
Pale Gray Blues Are Trending Wall Colors in Maine 2025:
10. Maryland
When it comes to 2025 interior paint color trends in Maryland, one color clearly stands above the rest: Agreeable Gray by Sherwin-Williams. Whether I spoke to store staff in Annapolis, Baltimore, Western Maryland, or St. Mary’s County, the answer was the same—Agreeable Gray was consistently the most recommended and most used paint color across the board.
This widespread popularity reflects Maryland’s diverse yet balanced design aesthetic. From waterfront homes on the Chesapeake Bay to historic townhouses in Baltimore and cozy rural retreats in the west, Agreeable Gray fits just about every style. Its warm undertones and versatile neutrality make it a perfect backdrop for both traditional and modern interiors—a safe, stylish choice you can feel confident about.
In addition to this reigning favorite, White Dove, Swiss Coffee, and Chantilly Lace were frequently mentioned by both Sherwin-Williams and Benjamin Moore locations as top choices for trim and wall colors. These soft whites offer a clean, timeless look that complements Maryland’s mix of colonial charm and contemporary sophistication.
Honorable mentions include Gray Owl, a light, cool-toned gray that’s ideal for creating a calming, modern space, and Atrium White by PPG Paint, a lesser-known but equally beautiful warm white that works well in homes looking for a softer, sunnier feel.
Maryland’s color trends reflect its character—rooted in history, open to modern comfort, and always leaning toward timeless style. Whether you’re refreshing a waterfront home or updating a city condo, these shades are right at home in the Free State.
11. Kansas, Missouri, and Oklahoma
In the Midwest, 2025 paint color trends are leaning into a palette that feels grounded, timeless, and deeply connected to nature. There’s a noticeable shift toward sage greens, soft earth tones, and bold navies—colors that reflect the region’s practical style and appreciation for comfort with a touch of elegance.
While versatile neutrals like Agreeable Gray are still widely used, many homeowners are reaching for more expressive hues that bring warmth and personality into their spaces. Green tones like Shamrock and Rockwood Jade are gaining popularity, offering a calm, organic feel that pairs beautifully with wood furniture, rustic decor, and the cozy, lived-in charm that defines so many Midwestern homes.
At the bolder end of the spectrum, dark navy blues like Naval are making a strong appearance. Often used for accent walls, kitchen cabinets, or even full-room statements, these deep blues add a sense of richness and sophistication without feeling too trendy. They’re a favorite for Midwesterners who want to elevate their interiors while staying true to a classic, hardworking aesthetic.
Finishes in the region tend to favor Pure White providing durability without excess shine—ideal for homes where function meets comfort. The Midwest’s trending colors in 2025 strike the perfect balance between subtle sophistication and everyday livability.
12. Minnesota
In Minnesota, warm grays are far from fading—they’re thriving in 2025. According to Sherwin-Williams paint stores throughout the state, Drift of Mist, Agreeable Gray, and Gossamer Veil are the top picks among homeowners. These soft, versatile neutrals are ideal for Minnesota’s bright summer days and long, cozy winters, offering warmth without feeling heavy or outdated.
Minnesota design leans practical yet polished—think clean lines, layered textures, and a focus on comfort. These warm grays work beautifully in that context, creating calming spaces that feel both modern and timeless.
Looking to add a bit of personality? Tranquil Aqua by Sherwin-Williams is a rising favorite for those wanting a gentle pop of color. It’s subtle enough for everyday living but adds just the right touch of freshness, especially in bathrooms, bedrooms, or accent walls.
As for finishes, matte sheens are trending across the board in Minnesota. Homeowners here are embracing soft, non-reflective finishes that deliver an elegant look while maintaining that warm, inviting Midwestern feel.
13. Nevada
Nevada’s 2025 paint color trends reflect a preference for soft, versatile neutrals that pair well with bold decor and natural light. Homeowners across the state—whether in Las Vegas, Reno, or beyond—are leaning into off-whites and gentle grays like Agreeable Gray, Edgecomb Gray, and White Dove. These tones provide a clean, understated backdrop that lets accent furniture, art, and architecture take center stage.
In true Nevada fashion, when it comes to going bold, residents are selective. Instead of following national trends of deep greens or teals, Nevadans favor moody, modern darks like Peppercorn and Urbane Bronze for statement walls, exteriors, or cabinetry. That said, Hale Navy by Benjamin Moore and Naval by Sherwin-Williams continue to hold their own as timeless, trusted navy options—especially when paired with warm desert tones.
Honorable Mentions:
Sherwin-Williams:
Accessible Gray
Swiss Coffee
Pure White
Worldly Gray
Benjamin Moore:
White Dove
Chantilly Lace
White (OC-151)
When it comes to finishes, eggshell is the most commonly used wall sheen, offering just enough durability for high-traffic spaces while maintaining a soft, elegant appearance.
Nevada’s design vibe is all about clean sophistication—where neutral palettes meet bold accents, and timeless colors are chosen to complement modern, airy interiors.
14. New Hampshire
In New Hampshire, the 2025 paint color trends reflect the natural beauty and seasonal contrasts that define life in New England. Much like its neighbor Vermont, New Hampshire favors soft off-whites paired with mid to dark greens and muted grays, creating interiors that feel grounded, timeless, and connected to the outdoors.
One standout shade for the region is Taiga (SW 9654) by Sherwin-Williams. Named after the snow-covered forests of the north—home to pine, spruce, and larch trees—Taiga is an earthy green that feels tailor-made for New England homes. It brings a sense of quiet sophistication, especially when paired with natural wood accents or crisp white trim.
In addition to deeper tones, lighter off-whites remain go-to wall colors, offering a clean, airy look that works well in both historic homes and newer builds. These neutrals allow homeowners to highlight architectural details and seasonal decor without overwhelming the space.
Trending Sheens in New Hampshire:
Eggshell and Satin are most often used where durability and washability are key—perfect for high-traffic areas like kitchens, entryways, and living rooms.
For a more elevated, refined look, many homeowners are choosing matte finishes, especially when investing in higher-end paint. Matte walls give off a soft, luxurious finish that aligns with New England’s understated elegance.
Overall, the vibe in New Hampshire is classic, natural, and intentional—where color choices are inspired by the landscape and designed for long-lasting comfort and style.
15. Oregon
In Oregon, 2025 paint color trends are taking a subtle yet modern turn. Much like their neighbors to the north in Washington, Oregon homeowners are moving away from traditional greens and embracing off-whites and muted neutrals—a noticeable departure from the East Coast’s longstanding affection for soft greens and warmer tones.
This shift reflects the evolving design sensibility of the Pacific Northwest, where the natural landscape and moody light inspire interiors that feel calm, minimal, and connected to nature. Shades like White Dove, Swiss Coffee, and Chantilly Lace are increasingly popular throughout Oregon homes, offering a bright, balanced foundation that works beautifully with natural materials like wood, stone, and concrete.
One of the most talked-about emerging trends in Oregon is color drenching—a bold yet cohesive design approach where the walls, trim, and ceilings are painted the same color, but in different sheens (e.g., matte on the walls, satin on the trim, and flat on the ceiling). A Sherwin-Williams employee in Olympia, WA, noted a sharp rise in the popularity of this technique, especially in new construction and custom builds, and the same trend is making its way south into Oregon’s thriving design community.
This method not only creates a modern, immersive feel but also enhances architectural elements in a subtle, sophisticated way. It’s particularly suited to the Pacific Northwest’s often overcast climate—bringing depth, warmth, and a sense of harmony to interior spaces.
In Oregon, design is all about intentional simplicity. The 2025 color palette may be soft and understated, but it’s anything but boring—perfect for those who want their homes to feel both timeless and forward-thinking.
16. Tennesse
17. Texas
Texas is known for doing everything bigger—and in 2025, that includes bold and balanced paint color choices. Whether you’re in the heart of Houston, the suburbs of Dallas, the Hill Country, or the plains of West Texas, homeowners are leaning into versatile neutrals and striking darks that reflect both style and substance.
At the top of the list is Agreeable Gray, a warm, adaptable shade that continues to dominate across Texas homes. Alongside it, Pure White remains one of Sherwin-Williams’ most requested colors in the Lone Star State for its crisp, clean feel that suits modern and traditional spaces alike.
Other frequently requested shades include:
Snowbound
Repose Gray
Alabaster
Swiss Coffee
Chantilly Lace
While greens aren’t as commonly requested in Texas compared to other regions, there are still a few honorable mentions: Rockwood Jade and Shamrock occasionally appear in homes that aim to reflect the state’s natural beauty and southwestern roots.
When it comes to making a statement, Texans don’t hold back. Deep, moody hues like Black Magic, Tricorn Black, Iron Ore, and Peppercorn are go-to choices for both exteriors and interiors. These rich, powerful colors are used on everything from front doors and accent walls to full exterior siding—perfectly embodying the bold confidence Texas is known for.
Naval by Sherwin-Williams also makes an appearance as a strong, stylish navy blue that adds depth and elegance without overpowering a space.
Sheen Preferences in Texas:
Eggshell and satin are favored for their durability and slight sheen—great for high-traffic areas and families.
Matte finishes are chosen for higher-end spaces, giving walls a velvety, refined appearance that elevates both modern and rustic interiors.
In true Texas fashion, the paint trends here strike a balance between timeless tradition and bold expression, making it a state that continues to influence design trends well beyond its borders.
18. Vermont
In Vermont, the 2025 paint color trends continue to reflect the region’s love for timeless simplicity and natural harmony. According to Sherwin-Williams employees in Burlington, light off-whites like Alabaster and Dove White remain the most popular choices among homeowners.
These soft, neutral tones are a perfect fit for Vermont’s design sensibility—warm, understated, and deeply rooted in the natural surroundings. Whether used in classic farmhouses, mountain cabins, or modern rustic interiors, these whites offer a clean, comforting backdrop that lets wood finishes, stone accents, and handcrafted décor take the spotlight.
Trending Sheens in Vermont
Matte finishes are widely favored for their soft, non-reflective look—ideal for creating cozy, lived-in spaces that feel authentic and relaxed.
Eggshell is also popular, especially in areas where a bit more durability and washability is needed without losing that elegant, low-sheen appearance.
Overall, Vermont’s color choices in 2025 mirror the state’s way of life—thoughtful, grounded, and timeless, with a focus on quality and natural beauty over fleeting trends.
19. Washington State
Washington State, especially in cities like Seattle and Olympia, is embracing a unique design direction that sets it apart from the East Coast. While traditional light greens have long been favored in other parts of the country, homeowners in Washington are moving in a different direction.
Rather than leaning into dark, heavy tones, many are choosing soft off-whites and neutral palettes that brighten interiors and complement the natural light of the Pacific Northwest. This shift reflects a broader trend toward minimalism, calmness, and versatility in home design.
One of the most notable style movements taking hold is color drenching—a technique where the walls, trim, and ceilings are painted the same color, but in different sheens. A Sherwin-Williams employee in Olympia noted a clear rise in the popularity of this approach, especially in new construction homes. The result is a clean, cohesive aesthetic that adds subtle dimension without relying on contrasting colors.
In Washington, interior design is all about creating a serene, thoughtful atmosphere—one that mirrors the region’s natural beauty and supports a lifestyle rooted in simplicity, comfort, and modern elegance.
Long Story Short: What We Learned About 2025 Paint Color Trends
After looking over 100 Sherwin-Williams and Benjamin Moore colors across the U.S., the results are crystal clear: neutral, timeless colors are still the most trusted and widely used in 2025—across every region and property type.
From cozy cottages to commercial offices, a handful of shades continue to dominate:
Agreeable Gray – A warm, go-with-anything neutral that works in nearly every room and lighting condition.
Alabaster – Soft, creamy, and welcoming—perfect for creating a cozy yet sophisticated vibe.
Chantilly Lace – A crisp, clean white ideal for trim, ceilings, and ultra-bright spaces.
White Dove – A warm, versatile white that flatters both traditional and contemporary design.
Revere Pewter – A classic greige that’s especially popular in cooler climates and transitional interiors.
Snowbound – A cool, fresh white favored in sunny regions like Florida and the Southwest.
What’s remarkable? These colors have been popular for over 20 years. They’re not just trending—they’re proven. Whether you’re moving in, selling your home, or updating a commercial space, these shades continue to deliver a polished, move-in-ready look that appeals to nearly everyone.
Regional Highlights:
In Texas and the South, homeowners are pairing soft neutrals with deep accent colors like Iron Ore, Tricorn Black, and Peppercorn for striking contrast—especially on exteriors.
Florida stays light and airy, avoiding harsh darks and favoring Pure White, Snowbound, and soft coastal blues.
In the Midwest and Mountain West, there’s growing interest in sage greens, earth tones, and navy blues, offering depth without overpowering.
The Pacific Northwest is embracing a modern, minimalist trend called color drenching, where one color is used throughout walls, trim, and ceiling in different sheens.
New England continues to lead in matte finishes and subtle whites that feel timeless and intentional.
Sheen Preferences:
Eggshell is the most popular finish for its durability and soft glow—used widely in homes and commercial spaces alike.
Matte is on the rise in premium applications, offering a smooth, high-end look that pairs beautifully with today’s most trusted colors.
Bottom line?
The classics still reign. Alabaster, Chantilly Lace, White Dove, Agreeable Gray, Revere Pewter, and Snowbound aren’t just this year’s top choices—they’ve been reliable go-tos for two decades, and for good reason.
They work.
They sell.
They elevate spaces—residential or commercial.
No matter where you live or what you’re designing, these are the colors that stand the test of time.
